Step #2 – What Lies Beyond is More Important

by Kevin Jones on July 23, 2010

I am doing a program for ISPS Charlotte, NC in a couple weeks.  Someone from there just called to ask a few questions so that he can properly introduce me at the event.  And the answers I gave surprised me.  Before I get to that, I have to say that yet [...]

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PLEASE Don’t Blog or Tweet

by Kevin Jones on June 30, 2010

Can you ever imagine these situations in a business setting?

Billy grabs a pen and paper and starts writing, “Hi. I am writing this note because I was told I should.  I am not sure who I am writing to or why I am writing, I just am.”
Jane picks up the phone and dials [...]

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“Twitter Didn’t Work For Us!” Well, that’s because…

June 24, 2010

What is your ROT?  You know, your Return on Tweets?
According to a survey, 4 out of 5 marketers could not make a connection from Twitter to higher revenue.  Why is that?
There are two main reasons: 1) They don’t get IT or 2) They don’t GET it or 3) They shouldn’t get it.
1) Most efforts try [...]

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The Art of a Keynote: What a Real Keynote Can Be

June 23, 2010

When is a Keynote not a keynote?When it is something else.  Like a sales pitch.  Or a demo.  Or an instructional “How To” speech.
photo credit: MeganMurray
 
I attended the E2.0 conference three years ago and remember Microsoft getting up in front of all of us, telling us what a wiki was, what a blog was [...]

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How to Run a Conference That Makes Us Say “WOW!”

June 22, 2010

 
 
Attending conferences is always a mixed bag.  We LOVE the other attendees and the idea we get from each other.  The sessions are usually decent.  They keynotes can be a mixed bag, but hopefully they are spectacular.
 
What is missing? More of you.
And me. During the Enterprise 2.0 conference, my favorite part was talking to others [...]

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Focus on the Problem or the Solution?

June 2, 2010

Which do you focus on, the problem or the solution?  Josh Makower says the problem.  Why?  When you focus on the solution you have closed yourself off to all the other possibilities.
Case in point.  I heard a story once (and I will probably butcher it, but no matter) where a breakfast cereal plant was getting [...]

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What Enables Social Technology?

May 28, 2010

 

 
Social = People.  Enough said.

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Transparency as a Matter of Habit

May 26, 2010

Sorry.  One can’t pretend to know social media, Enterprise 2.0, or anything like unto it and then in the real world (being outside of that realm) be closed off, controlling and opaque.  It just doesn’t work that way.  Especially when you are trying to create these type of environments with this type of mindset.
Trust and [...]

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The Simple Value of Twitter/Yammer in Business

May 25, 2010

Remember a time you were at a gathering – a child’s soccer game, a party, a dinner with friends, your neighborhood watch meeting.  Your conversation was mostly, if not all, casual.  There wasn’t an agenda – you talked about what came to mind.  Often those topics center in your similarities.
How many times did you turn [...]

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What SOCIAL isn’t

May 11, 2010

SOCIAL is not technology.
SOCIAL is not a blog.
SOCIAL is not a profile.
SOCIAL is driven by TRUST.
TRUST is an attitude, a belief, a way of being, acting.
TRUST is the currency of all things social in any form: in person, in a community, online.
Instead of helping others be SOCIAL, teach them to TRUST – the SOCIAL will [...]

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