Comments on: Convincing others to Blog

By: nikolainikitin

nikolainikitin — Wed, 23 Dec 2009 15:08:03 +0000

Hello, Dear Colleagues.
Sorry that is not quite in the topic copyright engagedlearning.net appeal,
want to open a long blog or forum about pneumatic weapons, but never with the board software and the blog can not define.
Need engine because of the blog and forum with the normal protection against spam, and then my friend found a forum filled with spam, and its already after 2 weeks.
And you are a software engine for engagedlearning.net use? Which script forums and blogs I choose to open a forum about air guns?
I’ll be glad to any advice, thanks in advance.

By: Jeff Goldman

Jeff Goldman — Wed, 14 Jan 2009 00:13:29 +0000

Very good points, which I agree with, but I work for bankers and they are far more receptive to ROI.

I do believe we can measure ROI when it comes to engaging customers like the example of giving away coffee, but it is very difficult. I know many customers are more likely to return and spend $ when given freebies. It is just tough to measure due to other variables. Oy, level 4!

By: Kevin

Kevin — Tue, 13 Jan 2009 23:38:27 +0000

True, James. How do you put on ROI on the coffee your company gives out freely, or the email the president sends to all employees?

I have found that stories – case examples help, but most of all actually doing it helps convince us that it is worth it. Once we actually do it and see the results, we understand.

Not to say that ROI is not important and cannot be done, because to a degree it can. There are many things we can & should measure. But there is nothing like the social wind in your hair as you are cruising down the information super-highway.

By: James

James — Tue, 13 Jan 2009 23:10:29 +0000

Jeff: Sometimes it has to be looked at beyond the issue of ROI. Adoption of social media takes more than ROI for it to happen because it’s as much about your target’s attitudes and feelings as it is about how much money it’s worth.

By: Jeff Goldman

Jeff Goldman — Tue, 13 Jan 2009 03:25:47 +0000

To help evangelize “corporate” blogging, it would help to be able to provide success stories and/or any case studies. Do you have a quick list of some of the companies out there that have successfully implemented blogging. And even better any that have shown ROI, that would be great.

Thanks