E2.0 – How Do We Get Wild Adoption?

Good question.  One story was told of a CEO saying, “I don’t want to be irrelevant to those who have never used email (because they rely mainly on IM, wikis, blogs, text messaging and other technologies).”  So it can be driven from that.  But how do we help drive adoption?

• The culture has to change.  Not overnight, but it must change.
• The people who horde information should be naturally punished.  This is in and of itself a whole discussion.  It is not hierarchically but culturally imposed.
• The technology must be embedded in our activities.
• Use current tools to transition.  For example, send an email and it will automatically create a wiki page or blog entry.
• Lurkers are people, too.  Treat them as such.  Not everyone needs or wants to contribute.
• Invest and train in these tools.
• Get agreements on what information should be put where and how – not too much strict structure, just enough so everyone is playing the same game.
• Execution.  roll out to a select few, train and prototype.  Then repeat.  This way, when it is rolled out to the masses there is content and it is immediately useful to them.