Engaged Learning

Objection #14 – Prove it

Jun 19, 2008 Social Learning SIG

One of the greatest stall tactics is the “Prove it before we touch it” technique.  Objection #14 is exactly that, “Before I will even look at that, I want to see others who have successfully done this.”  Basically, I don’t believe it will work so you need to prove it to me.

Answer: First of all we need to realize that this is new.  The number of case studies cannot rival the number of case studies on Webinars or e-Learning, for example.  But they are out there.  Some have hard ROI numbers, some are success stories.  These should give you enough to read.

• CustomerVision has a couple: CDS and School Loans Corporation
• Although more geared toward the enterprise, Cases 2.0 is a wiki where anyone can upload their case studies.
• Some more

I really need to write up my case studies as well.  Someday when I get to it I will post it here…

Tags: case study