Traditional business works like a process. A process because things need to be the same. Because of a lack of trust. Because of a higher degree of confidence in the ‘correct’ outcome.
Using social media and networking is like a light. It spreads and illuminates that which it is focused on and all objects around it. The spread breathes life into new forms of learning and growing and being and connecting.
When I think of process, I think of head-down, go and do. When I think of light in this context, I think of head up, open and ready to discover.
Now, try to take social media & networking & learning and put it in a process form. Contradictions, eh? True. Do they both have strengths? Yes. Can they work together? Sure. But when you try to dictate that which is inherently open through a rigid process, you kill the outcome. All you have is what you would have had had you followed the process only.
It is time think differently. Radically differently. Then, take the strengths of everything you have experienced and combine them together. But don’t try to do new things with the same mind set as yesterday.
