Step #2 – What Lies Beyond is More Important

by Kevin Jones on July 23, 2010

I am doing a program for ISPS Charlotte, NC in a couple weeks.  Someone from there just called to ask a few questions so that he can properly introduce me at the event.  And the answers I gave surprised me.  Before I get to that, I have to say that yet again I am blown away by the power of questions.  We work and we do.  But how often do we let others question us as an exercise for introspective purposes?  Slow down.  Ask questions. You, too may be surprised at your answers.

Now, back to our regular programming.

What put me in the right frame of mind was Luis Suarez’s on-the-spot post, “Forget Social Strategy, Think Social Philosophy: Hippie 2.0” and the questions I was asked on the phone.

And here is my realization:  We are taking the natural first step by trying to figure out how all this social stuff fits in to the way we work.  It is a perfectly logical thing to do, and we will be thinking about this for some time.  Our answers will be (and have been) good.

But there is another step very few have started to take and which holds so much more promise than the 1st step that we would do well just to skip it and move on to this one: How do we change the way we work, organize, manage, communicate, reach our goals now that we have the capabilities we have?  Therein lies the golden nugget.

I have a sign in my office that reads, “Redefine Engagement.” I don’t remember where I heard that first, but it is the KEY to the second step, the step that holds the real value and the future of what we will see.  Don’t just do things with new tools – redefine how we work now that we have the capability to go so much further than what we are used to.  Don’t fit it in current traditions / processes / organizational constructs, make new ones.

To quote Luis, “having the same mind set about social networking inside the corporate world, as the one we have been having for decades is not going to get us very far! Quite the opposite!

If we don’t make this leap, nothing will really change.  We will be doing the same old things in a slightly new way with new tools with the same ineffective and inefficient processes toward sub par goals.

When the possibilities are so much better, why settle?  It is time to create the new.

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    Just gone through the Forget Social Strategy, Think Social Philosophy. Excellent article! Thanks.

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