Objection #3: Control of Information

Objection #3 is one that I don’t hear very often directly. It is usually indirectly, because no one wants to admit it. But they do say it through the questions they ask. “If we let everyone learn from each other, we give up control of that information.”

Answer: Yea & Nay. Let’s start with the Nay.

NAY: There are many ways to keep control of the information. You can watch it via RSS or email alerts. All the information is open to you and isn’t hidden. So if anything goes WAY out of line (which RARELY happens) you now see it and can correct it.

Plus there are almost always additional security measures. For example, in our area for HR information, only the HR director can post wikis or change them. There is another area where we let the employees post their HR information (for example a health and wellness and financial information) which is open. But if we opened up the official employee handbook (and yes, the official document is a wiki and not a MS Word Doc or PDF), any one could add vacation days (not that that would be all bad ;-) ).

You can usually set up a moderating function on forums, wikis, comments, etc.

But the security measures must be use judiciously (see ‘The Fence’ below).

YEA: That is right. For the most part, anyone can post anything. Be it right or wrong (which is tomorrow’s objection/post). And, as counterintuitive as this may seem at first, it is not all bad.

Number one, the training department didn’t need to ‘write’ it. Instead the employees taught each other. How great is that? Ya, it is not as pretty as a powerpoint presentation you may have given, nor quite as polished, but it was good information everyone needs to know and now anyone can find it!

Giving up control in this respect is a good thing. It is what you want to do. Feel the release. Breathe in - Breathe out…

The Fence: By implementing a social learning solution you sit on the control fence. Control to much and it won’t be used. But not controlling it at all is unwise. There needs to be a balance - enough structure and processes to give guidance yet enough freedom to allow the users to do what they want.

What do you think?