Dave Wilkins did a masterful job in explaining “Why Twitter?” in his post The Truth About Twitter.

I created the Spandex Continuum to explain the stages social media is going through today.

But for a more in depth look at why, this video is a pure MUST watch.  You may not get it until the last two minutes, so watch it to the end.  Basically, personal preference is NOT determined what people like or dislike.  Did you catch that?  OK, maybe not never, but keep going with me here.  Instead, people will make a choice based upon what they can explain, even though they may like something completely different.  An odd paradox.  If they aren’t forced to explain it, they often go with what they like.  But if they have to explain it their answer changes.

My mind is still going through the lessons I have learned and trying to explain them right now.  After the video tell me: What lessons did you learn about social media and how others view and use it?