Don’t Focus on What – Focus on Why & How
Oct 1, 2009 KM, Selling Social Learning, Twitter, Uncategorized, collaboration, community, why
The response from my AH-HA! moment in the last post was amazing. I hope others benefited from it.
In the comments, ‘Wilson’ had some insights:
“…I don’t think this will help convince (nor should it, IMHO) a CxO or mid-level manager to embrace a social network platform. I still see the chasm of understanding re “enterprise 2.0″ tools very much represented in managerial statements such as “Of course we value and encourage collaboration and knowledge share, but that Facebook kind of stuff isn’t the way to do it.”
I agree with you 100%. It will take much more than this. And what will convince them to embrace it? DON’T TALK ABOUT THE PLATFORM – or the tools or the shiny new toys, or compare it to Facebook or Twitter or anything else. Talk to them about the pain they are seeing now and how it can be overcome. Tell them the story. Get them to buy in emotionally and intellectually. Buying in logistically will happen naturally as an effect.
EXAMPLE: Read the rest of this entry »
