When is a Keynote not a keynote?
When it is something else. Like a sales pitch. Or a demo. Or an instructional “How To” speech.
photo credit: MeganMurray
I attended the E2.0 conference three years ago and remember Microsoft getting up in front of all of us, telling us what a wiki was, what a blog was and why to use them. Although new in the space at the time, I found it funny that that is all they could say. We knew this information.
This year, the keynotes were a big mix. Some were full on demos (which made us all go heads down into our laptops or phones). Some were too basic (still). Yet others were real keynotes: they were thought provoking and inspiring. THAT is what sets a keynote apart from the expo floor or from a session.
Note to future keynotes: Play your part. Be inspiring. Be thought provoking. We will love you.
