The ‘Long Tail’ of Learning

I wrote about this a couple weeks back, but want to do a little more.

One definition of the Long Tail is that the items which are in low demand are the major part.  In training,  the company only has resources to hit the most obvious and important (at least immediately important) part – let’s say 20%.  It is the 80%, however, that people are looking for but can’t find in an organization.

It is this 80% that I am going after.  We recently had a meeting with some key customers.  They said that our documentation and training is great, but after a while it is not of use to them because they already consumed and used it.  They are at a point where they experienced the first 20% that we gave them, but now they want the other 80%.

That is the value of Learning 2.0: Delivering the untapped 80%.