Yesterday I was in a meeting where the point was yet again hit home and solidified that much more in my brain: Build up the Enterprise 2.0 framework for your company (rather, start and continue, not that we are ever done). Give your company the baseline capabilities in whatever form that may be which works for them.
Then – and here is the most important part – when helping facilitate the creation of the more purposeful communities, DO NOT approach it as if you are building a virtual community. Go in as a performance technologist, with all the same tools, plus this one. Find out what they need and how you can help them. If E2.0 can help them (and much of the time it can), then use it. But don’t limit your discovery to only E2.0 tools. If they need help and other solutions would be more appropriate as specific interventions, make sure you bake that in and make this a whole package, with E2.0 as one of the ingredients.
Trainers sometimes make this mistake. To some, because they are in the training business, everything can be solved by an eLearning module, or an ILT (instructor led training), or a good seminar. My point: This is a common trap – one I fear we ignore when it comes to E.20.
Help an org build up their business holistically rather than focus on one solution.
