Remember a time you were at a gathering – a child’s soccer game, a party, a dinner with friends, your neighborhood watch meeting. Your conversation was mostly, if not all, casual. There wasn’t an agenda – you talked about what came to mind. Often those topics center in your similarities.
How many times did you turn to ways you might be able to help each other? Or collaborate on a project? Or give someone the name of someone else who they may be able to do business with? Or learned a new way to…? Or shared information which the other person was not aware of? Or started a relationship with who would be a life-long friend?
Welcome to microblogging at your business. It is the conversation starter that leads to greater things. If you only jump into the heavy topics you miss the serendipitous interactions that pay big dividends. Encourage the small talk – For by small and simple things are great things brought to pass.





