The Simple Value of Twitter/Yammer in Business

by Kevin Jones on May 25, 2010

Remember a time you were at a gathering – a child’s soccer game, a party, a dinner with friends, your neighborhood watch meeting.  Your conversation was mostly, if not all, casual.  There wasn’t an agenda – you talked about what came to mind.  Often those topics center in your similarities.

How many times did you turn to ways you might be able to help each other? Or collaborate on a project? Or give someone the name of someone else who they may be able to do business with? Or learned a new way to…? Or shared information which the other person was not aware of?  Or started a relationship with who would be a life-long friend?

Welcome to microblogging at your business.  It is the conversation starter that leads to greater things.  If you only jump into the heavy topics you miss the serendipitous interactions that pay big dividends.  Encourage the small talk – For by small and simple things are great things brought to pass.

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  • http://www.scorm.com Susan Lewis

    The small talk is one of the surprising things I miss now that I’m working remotely. We have internal company Twitter accounts that allow for some of that, as well as helping everyone stay on top of what we’re all doing during the day. It’s amazing what global chat can do for productivity and relationship building.

  • kevindjones

    Agreed! So many people think the opposite, however. They change your sentence to “It’s amazing what global chat can do TO productivity.” Rather than “for” they use the negative connotation of “to.” But those who say that have never really tried it, either.

  • Mark Knabach

    Small chit-chat often produces large ideas, full of significant value and resolution.

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