Sorry. One can’t pretend to know social media, Enterprise 2.0, or anything like unto it and then in the real world (being outside of that realm) be closed off, controlling and opaque. It just doesn’t work that way. Especially when you are trying to create these type of environments with this type of mindset.
Trust and transparency are personal and organizational cultural traits. If you don’t live them, you won’t understand them. If you don’t understand them, you can’t effectively say you know all about “social.”
Trying to control social is insane because social = people. People resist control, even if it is toward a good cause. People value honest and open communication.
Instead, influence, & inspire. Yes, even when it comes to the technical aspects of E2.0.
